Social media · March 4, 2026
TikTok for business: how to turn short videos into clicks
TikTok took over the world with a format that is short, fast and strangely hard to put down. The hard part is not being watched — it is turning the people who watched into people who buy.
The bio is the only door out of the app
Everything about TikTok is designed to keep people inside TikTok. There is exactly one place where a viewer can leave on purpose: the link in your profile. That single field has to answer every question a video raises — where do I buy this, where do I book, where do I read more, where do I find the other branch.
Sending everybody to a home page is the usual mistake. A person who watched thirty seconds about one product does not want a home page; they want that product. A link in bio page lets you keep one address in the profile and change what sits behind it as often as you post.
Match the page to the video, not to the brand
Before you publish a video, decide what the viewer should do next and put that action at the very top of your page. If the video is about a new flavour, the first button says the flavour. If the video answers a question, the first button is the booking form.
Everything else — the catalogue, the other social profiles, the newsletter — can sit below. People scroll, but they only decide once, and they decide near the top.
Write buttons the way people speak
“Menu”, “Order on WhatsApp”, “See sizes and prices”, “Book a table” all beat “Click here” and “Link”. A button that names the thing behind it gets opened more often, and it also tells you something useful when you look at the numbers later.
- Keep the first screen to four or five buttons — a long list reads as a menu nobody wants to study.
- Put the newest campaign first and move it down once the campaign ends, instead of adding another button on top of a pile.
- Use the same wording in the video and on the button, so the viewer recognises where they landed.
- Give the page the colours of your brand — a page that looks like the video feels like the same company.
Read the clicks, then change something
The point of measuring is not the number itself, it is the decision that follows it. If a button that sits first gets fewer clicks than a button below it, swap them. If a video brought a spike of visits and almost no clicks, the page promised something the video did not.
With Handshakeproductions you can see how many people opened the page and which buttons they used, which is enough to run that loop every week without any extra analytics work.
Ready to try it? See how the link in bio works or create your free account.