Improve the appearance of your URLs!
Maximize the efficiency of your online communication using the link shortener. Gain space, track results, and share cleaner, friendlier URLs.
Improves usability
Long links can look confusing and unprofessional. By shortening Handshakeproductions, you make them cleaner and easier to read, which makes people more likely to click on them.
Monitoring and analysis
Handshakeproductions's link shortener offers tracking and analysis features. This means you can get information about how many times your link was clicked, where the clicks came from, and on which devices they were clicked.
What makes a short link worth clicking
A shortened address does two jobs at once. It fits — into a bio, a caption, a printed line, a message read out over the phone. And it tells the person something about where they are going, which is the difference between a link that gets opened and a link that gets ignored.
That second job is the one most people skip. A random code works, but a custom ending that names the campaign, the product or the event does the same work and reassures the reader at the same time. Between two links of identical length, the one whose ending is a word gets more clicks than the one whose ending is six random characters.
Tagging, without turning the link into a wall of text
UTM parameters are how you find out later which post, which story or which printed flyer actually brought people in. The problem is that they make an address long and ugly, which is exactly what you were trying to avoid.
Shortening solves that: the parameters ride along behind the short address, invisible to the reader and intact for your analytics. Keep the naming boring and consistent — the same source spelled the same way every time — and the reports stay readable a year later.
- One link per placement, not one link for the whole campaign: that is how you learn which placement worked.
- Decide the naming pattern before the campaign, not while reading the results.
- Generate a QR code of the same short link for anything that gets printed.
- Do not change what a link points at after it has been printed, unless the old destination is genuinely gone.
A short address is also a promise
People click a short link without seeing where it goes, so the credibility of the link comes entirely from the person who shared it. That is why every link is checked against our filters before it starts working, and why links that point at another shortener or at a page asking for payment details are reviewed by hand.
If a link of yours is being reviewed, or you have found one that is being used for something it should not be, write to support.