Digital catalogue
Creating your first digital catalogue
A catalogue is what you reach for when a list of links is not enough any more — when people want to see prices, pick a size and send an order without leaving the page.
Start with categories, not with products
Decide how a stranger would look for your products before you upload anything. Three to six categories with obvious names beat twenty exact ones: a person who does not know your range cannot choose between “Signature” and “Selection”, but they can choose between “Pizzas” and “Drinks”.
Photograph the products the same way
The catalogue looks organised when the photos agree with each other — same distance, same background, same light. It matters more than the quality of any individual photo. Add up to ten photos or videos per product, but put the one that shows the whole product first.
- Create the categories first, then add products into them.
- Give every product a price, and a short description that answers the question the photo leaves open — weight, size, what comes with it.
- Add an illustrative photo to each category; empty categories read as a broken page.
- Mark what is out of stock instead of deleting it, so you do not have to type it back in.
Orders arrive where you already work
When a customer finishes an order it arrives as a message with everything you need: the products, the quantities, the total and the customer's details. There is no new inbox to check and nothing to install — which is the main reason a small team actually keeps using it.
Before you share it
Open the catalogue on a phone and order something yourself. It is the fastest way to find the product with the missing price, the category with no photo and the description that made sense only to you.
See what the catalogue can do on the digital catalogue page.